<p><img src="https://images.cointelegraph.com/cdn-cgi/image/format=auto,onerror=redirect,quality=90,width=840/https://s3.cointelegraph.com/uploads/2023-09/28fce7ed-62fc-4104-b833-f6a1078a5b95.jpg"></p><p>The UK's Competition and Markets Authority wants to prevent AI from being used to undermine consumer trust.</p>