<p><img src="https://images.cointelegraph.com/images/528_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjUtMDMvMDE5NWIwOWMtMzdiMC03ODQ0LTgwMTctNGUxMjY2MDFiNTc0.jpg" alt="Bakkt sells loyalty business to focus on being ‘pure-play crypto’"></p><p>Bakkt Holdings says it has agreed to sell its loyalty services business in its bid to focus purely on its crypto offerings.</p>