Leila Ismailova left Belarus — and an epic TV career — behind when she moved to America. Today, she’s at the forefront of digital fashion.

Leila Ismailova left Belarus — and an epic TV career — behind when she moved to America. Today, she’s at the forefront of digital fashion.
Leila Ismailova began her professional career at the age of 15 as a broadcasting star in Belarus, the Russian-neighboring Eastern European country that plays home to 9.3 million citizens. She continued in the role for 10 years, she says, before reaching what she felt was a “professional ceiling” and beginning a journey that led to Web3.
“I remember my audacity as a child, just sneaking into the buildings with newspapers and magazines — it was called the House of Press,” Ismailova recalls in an interview with Cointelegraph. “I would handwrite my stories and sneak into the building — because I didn’t have a pass — by making up stories that I was someone’s granddaughter, or by just going in when someone else entered. And I would find the doors that said ‘editor’ or ‘editor-in-chief,’ and I would just walk in and give them my articles. People smiled, and I’m sure they felt I was naive, but I felt they also had some respect for me doing this work.”
Her renegade news career led to television in a matter of years. She joined the country’s First National Channel at the age of 15, where she started on a show that covered news and culture for younger viewers.
“My first audition went horribly,” Ismailova says. “I turned purple. I was thinking really fast, but they still wanted me to come for the second round.”
Also read: How brands are using digital fashion in real life

Leila Ismailova began her professional career at the age of 15 as a broadcasting star in Belarus, the Russian-neighboring Eastern European country that plays home to 9.3 million citizens. She continued in the role for 10 years, she says, before reaching what she felt was a “professional ceiling” and beginning a journey that led to Web3.
“I remember my audacity as a child, just sneaking into the buildings with newspapers and magazines — it was called the House of Press,” Ismailova recalls in an interview with Cointelegraph. “I would handwrite my stories and sneak into the building — because I didn’t have a pass — by making up stories that I was someone’s granddaughter, or by just going in when someone else entered. And I would find the doors that said ‘editor’ or ‘editor-in-chief,’ and I would just walk in and give them my articles. People smiled, and I’m sure they felt I was naive, but I felt they also had some respect for me doing this work.”
Her renegade news career led to television in a matter of years. She joined the country’s First National Channel at the age of 15, where she started on a show that covered news and culture for younger viewers.
“My first audition went horribly,” Ismailova says. “I turned purple. I was thinking really fast, but they still wanted me to come for the second round.”
Also read: How brands are using digital fashion in real life

Leila Ismailova left Belarus — and an epic TV career — behind when she moved to America. Today, she’s at the forefront of digital fashion.
Leila Ismailova left Belarus — and an epic TV career — behind when she moved to America. Today, she’s at the forefront of digital fashion.
Leila Ismailova left Belarus — and an epic TV career — behind when she moved to America. Today, she’s at the forefront of digital fashion.
Leila Ismailova began her professional career at the age of 15 as a broadcasting star in Belarus, the Russian-neighboring Eastern European country that plays home to 9.3 million citizens. She continued in the role for 10 years, she says, before reaching what she felt was a “professional ceiling” and beginning a journey that led to Web3.
“I remember my audacity as a child, just sneaking into the buildings with newspapers and magazines — it was called the House of Press,” Ismailova recalls in an interview with Cointelegraph. “I would handwrite my stories and sneak into the building — because I didn’t have a pass — by making up stories that I was someone’s granddaughter, or by just going in when someone else entered. And I would find the doors that said ‘editor’ or ‘editor-in-chief,’ and I would just walk in and give them my articles. People smiled, and I’m sure they felt I was naive, but I felt they also had some respect for me doing this work.”
Her renegade news career led to television in a matter of years. She joined the country’s First National Channel at the age of 15, where she started on a show that covered news and culture for younger viewers.
“My first audition went horribly,” Ismailova says. “I turned purple. I was thinking really fast, but they still wanted me to come for the second round.”
Also read: How brands are using digital fashion in real life

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