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Billions are spent marketing crypto to sports fans — Is it worth it?

Crypto advertising has been plastered across every available sporting surface since the bull run of 2021, from stadium naming deals and team’s playing kits to Formula One racing car liveries. But in the current bearish market conditions, it seems hard to calculate a return on the ubiquitous spending of 2021’s crazy big advertising. 

In Australia, where I’m based, there was a sharp uptick in crypto firms spending big on ads and sponsorship deals in the Australian Football League in 2021–2022. While it may make sense for a local crypto exchange, why would a global project spend big dollars on a sport that isn’t even the major football code in every state, given some of the bigger states prefer the National Rugby League?

Take, for example, the Staples Center in downtown Los Angeles, home of the National Basketball Association’s Lakers and Clippers, the National Hockey League’s Kings and the Women’s National Basketball Association’s Sparks. It got a new name on Christmas Day 2021 — Crypto.com Arena — for a reported $700-million dollar deal. 

 

 


Billions are spent marketing crypto to sports fans — Is it worth it?

Crypto advertising has been plastered across every available sporting surface since the bull run of 2021, from stadium naming deals and team’s playing kits to Formula One racing car liveries. But in the current bearish market conditions, it seems hard to calculate a return on the ubiquitous spending of 2021’s crazy big advertising. 

In Australia, where I’m based, there was a sharp uptick in crypto firms spending big on ads and sponsorship deals in the Australian Football League in 2021–2022. While it may make sense for a local crypto exchange, why would a global project spend big dollars on a sport that isn’t even the major football code in every state, given some of the bigger states prefer the National Rugby League?

Take, for example, the Staples Center in downtown Los Angeles, home of the National Basketball Association’s Lakers and Clippers, the National Hockey League’s Kings and the Women’s National Basketball Association’s Sparks. It got a new name on Christmas Day 2021 — Crypto.com Arena — for a reported $700-million dollar deal. 

 

 


South African rugby icon Siya Kolisi headlines new crypto advertising campaign

The Springbok captain features in a new advertising campaign promoting a long-term attitude towards cryptocurrency investing in South Africa.

What the Taliban crackdown means for crypto's future in Afghanistan

The Taliban have finally banned crypto in Afghanistan, but many users and traders call it one of the “worst” decisions taken by the government so far.

What the Taliban crackdown means for crypto's future in Afghanistan

The Taliban have finally banned crypto in Afghanistan, but many users and traders call it one of the “worst” decisions taken by the government so far.

Mt. Gox creditors dismiss rumors of massive Bitcoin dump

Mt. Gox creditor Eric Wall said that at the moment, creditors are still unable to register where the funds should be sent to.

Mt. Gox creditors dismiss rumors of massive Bitcoin dump

Mt. Gox creditor Eric Wall said that at the moment, creditors are still unable to register where the funds should be sent to.

Looks bare: OpenSea turns into NFT ghost-town after volume plunges 99% in 90 days

OpenSea, the world's largest nonfungible token (NFT) marketplace, has witnessed a substantial drop in daily volumes as fears about a potential market bubble grow.

OpenSea volume plummets to yearly lows

Notably, the marketplace processed nearly $5 million worth of NFT transactions on Aug. 28 — approximately 99% lower than its record high of $405.75 million on May 1, according to DappRadar.

OpenSea users, volume, and transactions statistics. Source: DappRadar

The massive declines in daily volumes coincided with equally drastic drops in OpenSea users and their transactions, suggesting that the value and interest in the blockchain-based collectibles have diminished in the recent months.

That is further visible in the falling floor prices — the minimum amount one is ready to pay for an NFT — of leading digital collectible projects.

For instance, the floor price of the Bored Ape Yacht Club has dropped by 53% to 72.5 ETH on Aug. 28 versus a high of 153.7 ETH on May 1. 


Merch and perfume: Formula One trademark filing paves the way for F1 NFTs

F1 files trademark for 2023 Las Vegas Strip Circuit Grand Prix, listing NFTs and cryptocurrency in a variety of potential goods and services on offer.

MAS doesn’t trust retail crypto investments, mulling more regulations

Regulators in Singapore say cryptocurrencies are problematic due to high market volatility and warn against retail investments in cryptocurrencies.

Ripple CEO comments on Crypto Leaks, denies funding law firm to target others

Ripple CEO Brad Garlinghouse took to Twitter to deny recent explosive claims made by Crypto Leaks, an online publication focusing on corruption and fraud-related news in the crypto ecosystem.

Crypto Leaks published a report on Friday containing a series of short videos from an unknown source. The report claimed that Ava Labs formed a secret pact with the law firm to use the American legal system “gangster style” to “attack and harm crypto organizations."

The same report also alleged that Ripple CEO Brad Garlinghouse funded a law firm to target competitor firms. The report claimed Roche, who founded Roche Freedman, was earlier working with Boies Schiller Flexner, a firm that was representing Ripple in its lawsuit against the United States Securities and Exchanges Commission (SEC).

Roche allegedly approached Garlinghouse to invest in a law firm that would target competitor crypto firms with lawsuits quite similar to what Ripple was facing at the time. And Kyle claimed that Garlinhouse agreed to his proposal.

“For whatever reasons Brad Garlinghouse invested in Kyle Roche and supported him on his current path, it certainly didn't save him from the SEC.”

Ripple CEO comments on Crypto Leaks, denies funding law firm to target others

Kyle Roche allegedly approached Ripple's CEO with an idea to invest in a law firm that would target competitor firms with similar lawsuits that Ripple was facing in the U.S.

Dubai issues crypto marketing rules to better protect investors

Dubai's new Virtual Asset Regulatory Authority requires more clarity and transparency from industry marketers and promoters in order to protect investors.

Dubai issues crypto marketing rules to better protect investors

Dubai's new Virtual Asset Regulatory Authority requires more clarity and transparency from industry marketers and promoters in order to protect investors.

Cardano outranks Bitcoin in global top intimate brands in new report

Blockchain developer Cardano represents the crypto space with a top spot in a new report on global brand intimacy. Cardano ranks 26 among 600 brands and holds the top spot in the crypto industry, according to a report released by brand relations agency MBLM.

According to the report, brand intimacy refers to the emotional connections brands are able to create with their user base and audience. MBLM utilized artificial intelligence (AI) and big data to understand consumer relationships with some of the world’s leading brands, including Disney, Tesla and Apple.

Across 19 industries analyzed, crypto was among the top 10 perform, with Cardano in the lead, followed by Bitcoin as a brand at #30. Whereas crypto brands such as Uniswap and Solana took #261 and #265, respectively.

In comparison to last year, the surveyors said Cardano is not only a new entry but the highest ranked in crypto and the highest performing financial services brand in the study.

In a statement to Cointelegraph, Charles Hoskinson, the co-founder of Cardano, said the company was born of a simple belief that everyone is equal and should live in a fair society. Cardano works towards this through decentralization and merit, he added.

US dollar hits new 20-year high — 5 things to know in Bitcoin this week

A familiar tale of losing stocks and a surging greenback greets Bitcoin traders this week as $20,000 fails to sustain as support.

US dollar hits new 20-year high — 5 things to know in Bitcoin this week

Bitcoin (BTC) heads into the first week of September on a rocky road downhill after United States markets’ Jackson Hole rout.

After the U.S. Federal Reserve reinforced hawkish comments on the inflation outlook, risk assets sold off across the board, and crypto is still reeling from the aftermath.

A fairly nonvolatile weekend did little to improve the mood, and BTC price action has returned to focus on areas below $20,000.

In so doing, multiple weeks of upside have effectively disappeared, and in turn, traders and analysts expect a retest of the macro lows seen in June this year.

While all is now quiet regarding the Fed until the September rate hike decision, there is still plenty of room for upset as geopolitical uncertainty and inflation persist, the latter still increasing in Europe.

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