Photography often has to weather disruptive changes — from film to digital, for example — and photographers find themselves needing to master new technologies or face losing out to more tech-savvy competitors. NFTs are just another transformation in how we consume images. Can photographers adapt and benefit from them?
Coming to grips with the NFT market can give a whole new lease of life to a photographer’s work.
Back in the dark ages
I go back a long time in photography. To the dark ages — or at least the darkroom ages, to be more precise — when images were analog and negatives or color transparencies had to be developed through some arcane magical process I didn’t quite understand. If you had told me you had to wave a Harry Potter wand and shout “Developus!” I would have believed you.